Website marketing is transforming from the basic brochure website and developing a presence to full-blown content strategy. What does that mean?

It means that you're now a publisher! And if you want to figure out how to provide relevant content to your prospects and customer, you need an editorial strategy.

In this session, veteran editor and marketing director Jason Myers will explore how the publishing industry is relevant to your website strategy by helping you:

1. Think like an editor - an editor knows who her audience is, and what issues are relevant and SO SHOULD YOU.

2. Figure out an editorial strategy for blogs and articles, and talk about the importance of an editorial calendar. (yes, with deadlines)

3. Navigate the new rules of PR and marketing for distribution of content - it's not about pitching editors any more, it's about being your own source.

The presentation will be structured around the book: "Get Content, Get Customers" a must read for any good content marketing strategy.

About Jason Myers

C. Jason Myers is the editor of the Austin Entrepreneur Network, with over 15 years experience in building corporate publications,  public relations and B2B marketing. Myers also serves as the editor-in-chief for Texas CEO Magazine based in Austin, Texas. Before starting the Austin Entrepreneur Network and Texas CEO Magazine, Myers served as marketing director for multiple companies in high-tech industry, where he established several brand publications that led to increased sales and market awareness. His success in corporate communications, advertising and publication building now translate into content development for website marketing. 

Jason has a Bachelor of Science degree in Journalism from the University of Kansas, and where our football team may not be that great this year, it's almost basketball season.